PRODUCT THINKING × VISUAL CRAFTPORTFOLIO / SELECTED WORK

William Mecheri
Designer. Thinker. Curious human.

I turn complex problems into clear digital experiences.
From the first question to the smallest detail.

Explore my work
01 / EXPERTISE

Different disciplines.
A connected way of thinking.

One mind.
Many angles.

SCROLL TO EXPLORE THE DISCIPLINES

Clarity, at every touchpoint.

I connect user needs and business goals through flows, interfaces and design systems.

FlowsPrototypesDesign systems

A minimalist at heart.
A problem-solver by nature.

02 / ABOUT & EXPERIENCECREATIVE. CURIOUS. DETAIL-ORIENTED.

A little context.
Beyond the pixels.

I’m a Senior Product Designer based in Italy, bringing together product thinking, visual craft and a healthy obsession with details.

From graphic and motion design to digital products, independently and with multinational teams. Today I lead the design team across research, UX/UI and design systems.

In every project I look for the same thing: a clear idea, carefully brought to life.

Product thinkingDesign leadershipAccessible experiencesSystems & details
THE PATH SO FAR

Different roles.
A broader perspective.

WefoxSenior Product Designer2023 — PRESENT

Projects for clients including WindTre, Volkswagen Financial, BMW Bank, Ducati and Yamaha: wireframes, flows, design systems and user testing for web and mobile apps.

UX/UIDesign systemsUser testing
HuwareUX Designer2022 — 2023

Workshops to surface pain points, insights and user journeys for major clients, turned into better experiences and a custom design system for each.

WorkshopsUser journeysDesign systems
Kickit ItaliaMotion Designer2021 — 2022

Animations for events, LED walls, ads, video and social media, built for audience engagement and brand impact.

MotionLED wallsCampaigns
PQE GroupMotion Designer2021 — 2022

Animations for events, LED walls and video.

MotionEventsVideo
Wemadeit StudioGraphic Designer2019 — 2021

Visual identities, logos and marketing materials for SMEs and startups, shaped through branding workshops and delivered on deadline.

Brand identityWorkshopsArt direction
03 / SELECTED WORK

A space for
different ideas.

A few projects, from different worlds.
Pick one. Take a closer look.

06 PROJECTS / 08 PERSPECTIVES
Drag to arrange · Click to preview

Different contexts. The same attention to detail.

More on Behance
04 / SAY HELLOGOOD THINGS START WITH A CONVERSATION.

Something in mind?
Let’s make it matter.

SELECTED WORK